Shop Local to Grow Local this Holiday Season
November 20, 2017

Shop Local to Grow Local this Holiday Season

Power of Local
HomeTown Bank Blog

‘Tis the season to shop local!

As you already know, HomeTown Bank are enthusiastic supporters of shopping local, especially on Small Business Saturday! Supporting local businesses is the best way to give the gift of a healthy local economy, any time of year, but during the holiday season especially. Not only can you often find more unique, thoughtful gifts at small, local shops, but more of your money is guaranteed to return back into the economy. That’s why we’re asking you, yet again, to shop small on Saturday, November 25!

About Small Business Saturday

Last year, small businesses and restaurants raked in approximately $15.6 billion dollars in revenue on Small Business Saturday. Because you’re shopping from people you know and merchants you trust, Small Business Saturday is more than just a day of shopping. It’s seeing your friends on the sidewalk, drinking hot cocoa at La De Da. It’s knowing that the wool socks you picked up from Walkabout Outfitters were made from an alpaca farm up the mountain in Floyd. And having peace of mind that The Cottage Gate at Smith Mountain Lake will thrive for another year because of your dollars well spent.

American Express started Small Business Saturday in an effort to support the vibrant communities that they serve by drawing attention to the importance of shopping locally. As a response to the big box retailers that have over time taken over the market for holiday shopping, American Express wanted to give the little guys some love.

Shop Your Neighborhood

While we want you to shop at any of your local go-to spots, we wanted to highlight some of our favorite places that you may not have been to yet! We’re lucky to be closely tied in with every neighborhood we operate in and have gotten to know local merchants and all of the wonderful gift ideas they have to offer. No matter what neighborhood you shop in, you’re sure to find something great!

Downtown Roanoke

Downtown Roanoke is known to be a fantastic shopping hub. Market Street is almost a one-stop shop for outdoor lovers, fashionistas, and top-notch kitchen dwellers! Did you know La De Da and 310 Rosemont have some of the best brands in modern fashion? From real leather boots and international threads from La De Da, to classic Ralph Lauren and Ugg Boots at 310 Rosemont, treat your fashionista to locally sourced clothes. If you’re gifting someone who loves to update their home decor, you’re in luck. With a place to get the best fine antiques in Antique Blue on Campbell Avenue and LinDor Arts around the corner, you’re sure to find the perfect piece to add to their home.

South Roanoke

There’s plenty of pockets of business around South Roanoke. For the DIYers, don’t miss Wool Workshop on Colonial or Northwest Hardware on Brambleton. You’re sure to find some project inspiration there. If your friends and family prefer the taste of the sweet life, swing by Blue Cow Ice Cream Co., Wine Gourmet or Baylee’s Best Chocolate for the perfect combination of pints, chocolate, and wine. Or go for the finer things in life at Provisions/RSVP and Finks or Gingers Jewelry!

Smith Mountain Lake

And Smith Mountain Lake has unique gift shops around every corner. Find home and dock decor, local art, and clothes at Southern Roots. Just down the road, Reclaimed has upcycled home decor and gifts. If unique gifts, décor, and jewelry are more your speed, The Cottage Gate has all you need!


Customers in the New River Valley can find plenty of shop local options in Blacksburg and Christiansburg, too! Avoid the craziness at the mall and find the perfect toy or hobby activity for your little one at Adventure Hobbies & Toys! From toy trains and plastic car models to plush rocking horses and books, there’s something for every adventurous tike! Just down the road is The Design Consigner, where you can find gently used furnishings and decor at the right price.

Local Resources

We want our local merchants to have the most successful Small Business Saturday possible! Here are a few quick tips on where to find resources, events, and fun ideas for your store so you can maximize the benefits of a localized shopping experience.

Promotional Materials

If you want your customers to know you’re just as excited as they are for Small Business Saturday, be sure to promote the big day with decorations! American Express has some great templates available on their website. Here, you can access ready-made materials that are ready to print, or use their studio to customize the materials to fit your brand.

If you’re tight on a print out budget, there are local “Neighborhood Champions” that have ordered the best materials for you! Swing by the Roanoke Regional Chamber or Downtown Roanoke, Inc. to pick up some Shop Small tote bags, decorations, and more!

Find a Neighborhood Champion

Each year, local organizations work to assist in promoting Small Business Saturday as “Neighborhood Champions“. By ordering an excess of Shop Small promotional material and hosting events, these local organizations are championing the local effort. Check out their calendar of events or reach out to get supplies!

Roanoke Valley

Downtown Roanoke, Inc.

Roanoke Regional Chamber of Commerce

Town of Vintion

Williamson Road Area Business Association

New River Valley

Downtown Blacksburg, Inc.

Floyd County Tourism Office

Montgomery County Chamber of Commerce

South Main Merchants Association

Surrounding Region

Smith Mountain Lake Regional Chamber of Commerce

Lynchburg Regional Business Alliance

Botetourt County Chamber of Commerce